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Cross-disciplinary research study

Exploring how an immersive experience related to creativity impacts creative problem-solving and well-being.

Immersive experience

Visual, olfactive, sonor, tasty.. The immersive experience will be designed to stimulate all senses over contemplatives and interactives rooms.

Broader than creativity itself

Main cognitive biases, personality tests and a digital platform will also be part of the project

Think about the number of problems people have to solve on an everyday basis. May it be at work, at home, or in relationships, we are constantly trying to find solutions to complex problems. Creativity seems to play a key role in how we navigate these complex environments as it has been defined as the ability to produce ideas that are both original and relevant (Abraham – 2018).

I do believe raising awareness on a personal level towards creativity could be a tremendous support in reducing these inequalities. It would allow to reframe mental preconcieve ideas (through restructuring), turn creative potential into concrete personal achievements as well as improve quality of life and well-being.

Indeed, creativity can also be looked at in the scope of problem-solving. We do solve problems everyday, no matter the socio-economical class or profession. For this cultural experience to be relevant to the highest number, a common denominator was necessary: problems the entire world is facing such as social, environmental and energetical challenges. But the knowledge available in this exhibition hopefully will transcend these components and hopefully reach the everyday life of participants.

Preliminary work supporting the rationale

I’ve been traveling around different areas of the world to understand the creative process and how brilliant sustainable ideas have been generated to help on environment, energy or socials.

  • Impact Hub in Buenos Aires in Argentina with a regenerative project for the province of Tigre
  • Green Bio Energy in Uganda tackling the problems charcow used for cooking is causing
  • Prison Art in Mexico working on the reinsertion of prisoners after jail
  • Incredible Zagreb in Croatia with homeless tour allowing homeless people to still be connected with society
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Building an expert committee and partnerships

  • Review and validate scientific approach and feasibility
  • Review exhibition settings for optimal participants experience
  • Reach a greater impact in terms of content dissemination
  • Enhance strategic partnership for prototyping and scalability

Timeline

2010
October 14
Starting photography

During my second year in pharmaceutical studies, I was a bit frustrated from the methodology of learning and thought I would need a more creative approach. After a failed attempt to switch to Architecture (a good balance between science and art), I decided to give a chance to photography, always…Read More

2013
November 18
Experience in a psychiatric hospital

As a pharmacist, it is mandatory in our cursus to do a training in a hospital. My teachers were understanding enough to bend a bit the usual way of selecting the training/trainees on my request and let me access to a psychiatric hospital. It was an abvious choice for me…Read More

2017
October 8
Yunus Muhamed Random Encounter

I was working as a waiter at the Global Social Business Summit 2017 in Paris and during a small break, decided to explore what was out there. I ended up discovering the work of Yunus Muhamed and buy his book “In A World of Three Zeros”. Second epiphany, I finally…Read More

December 8
Reading Matière à Penser

Just before traveling, a friend offered me a book, a conversation between a neuroscientist and a mathematician. I’ve got the first illumination to create that interactive exhibition with this book and knew I needed to talk about problem-solving / creativity.

December 18
First concrete step

While traveling in Argentina while reading the work of Yunus Muhamed, I decided to start this first investigation on the creative process from social business founders with Impact Hub Buenos Aires.

2018
September 4
Team Lab at la Villette, Paris

First time ever exposed to digital immersive art, Team Lab was a game changer in designing this project, I deeply enjoyed the immersive approach and their project echoed the way I wanted to present my message.

November 24
Exploring further

It was necessary for me to compare if the approach in Buenos Aires would be transposable to other country, culture and challenges. I decided to keep on self-fund my iniatives and go to Croatia to explore other approach of social-business with Incredible Zagreb.

2019
August 29
Color Factory in New York

I had the luck to be sent to Harvard with my company for a training on how to conduct change in organizations and took this opportunity to visit NY. I was curious about the art scene and so went to Color Factory. This exhibition, adding up to Team Lab experience,…Read More

2020
March 3
Diving deeper

Immerged in another continent I never previously went, I took on my holidays as a health-economist/pharmacist to explore Green Bio Energy in Uganda with an alternative solution to charcow in order to cook.

August 15
Finalizing the exhibition flow

During Covid, I decided on top of my full-time job to give more time to this project and designed the rooms I wanted and the exhibition workflow I’d like the participants to experience.

2023
May 8
Final step before reaching out

Final and last research before finally deciding to talk about this project to a broader audience than my close relatives, I went to Mexico to explore the creative process of Prison Art founder, an initiative helping convicts in and after jail through art and high-end products.

2025
March 3
Creating ILLUMINATE

A company called ILLUMINATE has finally been created to scale up these initial research, representing a major step towards project accomplishment.